You've strategically hit the battle platform and logo & icon design portfolio & design blog of UK based logo design pioneer, and gun-for-hire, Graham Smith—the original Logo Smith since '86.

you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Graham Smith — the original Logo Smith since '86.

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Abacus Insurance Logo Design Specification Sheet

Written by Graham Smith: @imjustcreative—the original Logo Smith since '86.

Written by Graham Smith: @imjustcreative

Abacus Insurance Brokers is a current logo design project that involved a significant brand update. This is the first of a number of logo specification sheets for the various logo styles created for Abacus. This first sheet focuses on version of the logo which will be used for exterior signage.

There will be more Abacus updates in the forthcoming weeks.

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Reymar says February 1, 2012 at 6:52 pm

Don’t get me wrong man, I love and adore your works. You’ve been an inspiration to me but this one failed, say..50% negative. I got to say the tagline/slogan is the one to blame.

“Abacus Insurance” and it’s brand mark looks OK, but the slogan/tagline dragged it all down terribly. Reducing it’s size will help a lot.

Categories: Logo Specifications, Portfolio
Tagged: abacus insurance, logo design, logo specification sheet

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Logo & icon design portfolio and blog of UK (Seaford) based logo designer Graham Smith who is behind imjustcreative — the original Logo Smith since '86. Graham has over 24 years experience in: brand identity design, advertising, reprographics and commercial print.