Further to my mini-series on vintage building signage and typography ‘Robins Brewery’ and ‘Vintage Typography in the Wild’, this post tackles a modern version of these painted building signs. The building in question is a Fox and Son’s office, based in the historic town of Lewes and sits on the edge of the towns main through road junction.

The picture below shows the sort of view you get if you are driving or walking directly towards it. No argument from me on the effectiveness of this approach and huge props to Fox and Sons for maintaining this painted sign. I have a feeling that they are not permitted to hang a plastic monstrosity, as many building in Lewes are very old and listed. So their hand may have been forced, but regardless, it looks amazing and fits in well with general feel of the area.

The last photo shows the view from directly underneath it, very impressive.

What’s interesting is seeing how the sign painter has interpreted the official logo which uses transparency to abandon. Clearly not so easy to reproduce these vibrant colours using wall paint or whatever paint they use. But close enough for something so amazing. Be nice to see more of these painted signs done with modern identities. It can be done and should be done.