Came across this article 'How to choose a new logo' on the IdentityForum part of the Identity Works website. Some interesting points of view from the author Marius Ursache. As usual with these open ended discussion pieces, the subsequent comments provide interesting and enlightening reading.
It's not a new article, first posted July 2009, but still worth a read. Well worth subscribing to this blog if you are interested in identity and logo design.
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