20 detailed brand identity style guides

From TutToaster, an excellent round-up of some of the juiciest brand identity guidelines. These typically go way past a logo design, this is the holy grail of brand identity design and will usually require considerable investment from the client to obtain. They provide global consistency for larger and more prestigious brands.

If you are a client looking for something as rich as what you will see in this post, expect to front some considerable dosh to get it. These style guides take time, skill, experience and a full understanding of the numerous complexities of launching a successful brand identity.

20 Detailed and Professional Branding Presentations

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Brand Identity Hames Sharley from Axiom Design Partners

Corporate and brand identity Zap from Roger Oddone

Avivo Corporate Identity from Denis Olenik